The CSM Associate guides new owner through car in an organized manner, focusing on the "cool" features, using humor as a mnemonic for infrequently used or incorrectly used features.
Just before calling salesperson and/or sales manager the CSM Associate will remind new owner that the CSM Associate's cell phone is in new owners cell, and CSM Associate should be called with any issues that new owner has. Things they forgot, process issues, etc.
Salesperson brings second key, key chain, and sales manager if desired, for ownership transfer ceremony.
CSMA provides all the training including the word tracks and scenarios for the CSM Associates to provide a memorable and enjoyable orientation for the Completely Satisfied Customer.